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Become A Sponsor!

The Downtown Roseville Partnership is proud to be this year’s Presenting Sponsor for the 59th Annual Sylvia Besana Holiday Celebration! This long-time Roseville tradition is an opportunity for our community to come together and celebrate the holiday season in our beautiful revitalized downtown area! With over 4000 visitors to Downtown and the neighboring stores it is a great opportunity to share more about your business!

To learn more about being a Parade sponsor please download our 2021 Sylvia Besana Sponsor Form! For questions, please email

Our Presenting Sponsor

Thank You To Our Sponsors!

Snowman Sponsors

North Pole Sponsors

Jingle Bell Sponsors

Reindeer Sponsors


BMR Napa Auto Care

Besana Family

Bounty Hunter Cafe

Curves Roseville

Fresh Press Ink

Growing Up Roseville

Roseville Area Chamber of Commerce

Williams + Paddon



Snowflake Sponsors

Salvation Army

Supervisor Bonnie Gore